I am Paul Rasmussen, a digital product leader
living and working in London, England.
As a specialist I connect customers to brands by delivering inspiring digital products that are valuable, usable, and feasible across all touch points. As a leader I focus on building talented teams, integrating processes and create strategies to bring measurable results.
I have been working in digital for 20+ years, the last 16 in a senior management position.
I have defined, led and managed product development in corporate businesses at Burberry and New Look as well as hands-on in startup environments with Freddie's Flowers, Beautystack and The Stack World.
Prior to this, I worked with brands including Land Rover, Ford, Motorola, Adidas, Panasonic Technics, Royal Mail and Orange across digital agencies.
You can get in touch with me by email paul@paulrasmussen.com
Companies I have worked for.
Europe's seed fund, identifying and investing early in world-class founders attacking large, global markets and solving real problems using technology. Mentoring multiple start-up teams on Product.
The performance management tool to improve and broaden one-to-one conversations to retain and grow high-performing cultures. Advising on Product experience.
Previously
A sustainable fresh flower subscription service, that regularly delivers to your door.
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My role focuses on the end-to-end experience from website discovery to what’s in the box. Responsible for product experience, development roadmap and prioritisation and managing 3 product squads.​
The Stack World is a subscription-based community network powering women to Learn, Earn and Connect. The wider mission - “Increase the global GDP of the Women’s Economy”.
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Responsible for the Product Experience, Development Roadmap, OKRs / Reporting, Strategy, Product Model. Managed agile team across Product, Design and Engineering.
Apple iOS App of the Day, October 2021.
Responsible for creating and shaping a focussed multi-disciplinary digital team of 40, the digital strategy and define the product development.
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Lead Product Management, Product Design, Operations & Publishing, Implementation & Analytics. Defined and owned the digital roadmap with capital budget through centralised governance across 5 product streams (Instore, Web, iOS, Android).
Built the high-performing User Experience team to 20 from the ground up to design and deliver digital products and experiences that seduce, convert and retain customers.
Teams split across Campaigns & Shows, Ecommerce and In-Store.
Digital Experience Redesign of royalmail.com and postoffice.co.uk. Campaigns and customer acquisition platforms and experiences.
Global Digital Experience redesign of landrover.com rolled out to 40 markets. Multiple campaign focussed experiences for each model driving acquisition.
